Comprehensive Guide on SEO Friendly URL Syntax

Comprehensive Guide on SEO Friendly URL Syntax

Lousy URL structure is a common SEO problem, leads to the deprive of site ranking, keep web page far away from the access of search engine bots (ultimately pages not index in the search engine), and diminishes ranking authority from the entire websites or some of the web pages.

Many content management systems create awful URL structures into websites. Lax rules can be an offender, for instance, not encoding special characters and spaces.

In the meantime, a few CMS platforms work out URLs utilizing illegal characters that shouldn’t emerge in addresses. Others produce many URLs for pages, generating replica content.

No doubt that search engines even index the worst URLs, concentrate on URL management and optimization will give SEO and usability benefits.

Excellent URL Structure

Sometimes ago, Dr. Peter J. Meyers compiled a cheat sheet on the URL structure which is one of the best for all. 

Look at this URL:

  • It is user-friendly as well as search engine friendly. Reading for both, i.e. audience and search engine is smooth.
  • It is SEO optimized with breadcrumb method keywords. Search engines consider keywords deeply emerged in URLs; it is the best and quickest way to rank your web pages in the search engine.
  • The URL contains anchor text.

Elderly style vibrant addresses are lawful and suitable, although they have disadvantages.

  • They are likely to be longer as well as hard to understand because they enclose both parameter names + values.
  • Combination of parameter names and values adds more words. This might weaken the SEO value resulting from keywords inside the URLs.
  • Such address might hold information better broad casted outer surface of the URL. A user ID, print code, sort code, session ID and a lot of additional possible parameters can generate replica content, safety or other problems.


Analyzing URL Problems

To unearth URL based problems:

  1. Test out for errors as well as warnings after that resolve if URLs are the culprit.
  2. Audit all URLs for proper syntax.

To analyzing the errors, start with reports of Search engines Google and Bing webmaster tools. First of all, check plagiarized content (if available, replace it with original and unique content), then look at the web page addresses as well as their locations. Plentiful third-party SEO tools may dig up SEO issues too.

In the following ways, you can quickly deal with copied content:

  • Reconfigure the content management platform to produce one reliable URL for all content pages.
  • 301 redirect to the right version.
  • Insert canonical tags to the pages that bounds search engines to group copied content and unite their ranking indications.
  • Customize URL parameters in the webmaster tools. Furthermore, direct search engines to pay no attention to any measures that lead to duplicate content.

I did a job with newspaper industry that utilized particular numerical identifiers, the outer surface of parameters, to dish up articles as web pages. Unluckily, the writing of link hooks into templates was conflicting, consequentially in millions of plagiarised content pages. We had to dispense throughout every model, redraft every link hook as Search Engine Optimization friendly URL, after that index all the legacy URLs and 301 redirect them to the optimized addresses.

When I was examining URL syntax, I choose to export each web page address into a database. 

Search For Reserved & Unsafe Characters


Reserved Characters

Every character is used for a particular purpose/symbol. Should they show, decide if they are utilized correctly, should be encoded, or if the URL requires reconfiguration.

Unsafe Characters

Encode insecure characters until utilized for a particular use. The % symbol never requires encoding while used to encode a character. The # symbol also never involves encryption while used to generate an anchor tag.

Miscellaneous Characters

Severely speaking, these characters do not need encoding. Many Content Management System platforms will encode above characters automatically. If you desire links that hold these characters to linger reliable and steady when shared from web to web.

Search for the Pound Symbol, #

Search engines pay no attention to the # and everything after it in the URL address. If using the #, ensures the webpage looks as you desire it crawled as well as indexed when the # plus all that follows is erased. If the # amends content you crave indexed, you will require to digging up a URL structure. For example,

  • /personalities.html#president-trump
  • /personalities.html#Imran-khan
  • /personalities.html#deadmau5

Relying on these URL addresses, let’s suppose the web pages are all dissimilar. This will be an issue because of search engines only indexes /personalities.html.

An improved URL would be /personalities/deadmau5 or /celebrities/president-trump.

Search For Underscores, _

Underscores although allowed but are huge beerier in SEO roadmap. It is a common SEO issue search engines have forever dealt with but never resolved. Search engines consider underscoring the same as connectors. To disconnect words, use dashes.

For example, while hello-dolly is hello dolly, so always insert dashes, -, for separation of words.

Search For Mixed Case

URLs, overall, are case-sensitive (except machine names). Mixed URLs might be a duplicate content source. For examples, the following are not the same URL,


The simple way to treat with mixed URLs is to rewrite all URLs to lower case of your website. Doing this, you will never face any URL issue again.

One more suitable reason to redraft all URLs to lower case is it will make more straightforward whichever case responsive SEO and analytics reports.

Ensures Created URLs Are Optimized

From the following points, ensure that all the URLs of your website are well-optimized.

  • In WordPress CMS, the administrator chooses the permalink structure, describe and generate category slugs. Authors may correct the slug that will turn out to be a page URL.
  • In a few content management system programs, you may produce approximately every URL structure you desire by inserting links into templates. You simply insert the right page identifier and drag from associated variables (ex.{article_category}/{article_id}/{article_slug}).

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