After recording a significant increase during the lockdown, the trend of online shopping has started to decline gradually as Pakistani shoppers are returning to shopping at physical stores. However, digital platforms hope that over time, shoppers will return to online stores.
In a media briefing on Tuesday, Am-mar Hassan, Chief Marketing Officer of Draz Pakistan, highlighted that the conversion rate of the platform increased by 25% during the lock down.
The conversion rate varies between daily website visitors and shoppers. Hassan said the end of March was a difficult time for the nationwide lock down business but it proved to be beneficial for the company as sales of the de Fresh segment increased nine fold, Hassan said.
De Fresh is the department that deals with the sale of fresh produce such as fruits and vegetables. “About 800,000 people visited the e-commerce website but not all of them made purchases,” said Ehsan Sia, managing director of Draz Pakistan.
“The number of people shopping on the platform during the lockdown increased by 25% due to the epidemic and the consequent closure of markets.”
He said that after the implementation of lock down, this trend of online shopping has accumulated rapidly. He said his annual program, 11/11, expects 2.5 million visitors in 2020, compared to 1.8 million in 2019. The conversion rate was better now than it was before the Quaid 19, he added, adding that the company’s October targets were already in place. Has been met
Sia added that after the proliferation of Covid-19, demand for the product on the website increased but the improved work created by the lock down and the limited capacity of the barriers compromised the service.
Initially, the Sindh government had decided to close all markets, including the e-commerce platform, and the company had to explain that the continuation of e-commerce activities would reduce the impact of the lock down, therefore, allowing them to operate. Should be given.
During the lock down, 50,000 new vendors from 88 cities in Pakistan were registered on the platform, Siva said. In the last three years, the platform has created 60,000 to 80,000 jobs.
The platform has introduced a new service for sellers, which provides them with storage facility and for shipping their goods so that sellers can deliver products to a large number of drawers.
He added that currently 25 per cent sellers are availing this facility while the company has set a target to increase this number to 40 per cent.
The company also exported D export, a platform for exporters to connect with Alibaba. So far, 80 exporters have signed contracts and the company has negotiated with the Ministry of Commerce and Trade Development Authority of Pakistan for a subsidy as its registration fee is around 2 2,000.
“Pakistani exporters send goods to the United States and Europe. China is in the neighborhood, so our exporters should have access to this market.